Cheerios
One of the cleaner mainstream cereals: whole grain oats and very little sugar, with only minor concerns around processing and added vitamin fortification.
Ingredients (10)
Whole Grain Oats
Whole grain oats supply beta-glucan soluble fiber, which is linked to reduced LDL cholesterol. They are the main ingredient and a nutritional strength of the product.
Modified Corn Starch
Used for texture and structure. It is generally recognized as safe, but it is a refined carbohydrate that adds little nutritional value.
Sugar
The amount is very low compared with most cereals, so it is a minor concern. It is still an added sugar.
Salt
Moderate sodium level for a cereal. It is acceptable unless you eat large portions or are on a low-sodium diet.
Tripotassium Phosphate
E340 ControversialA phosphate additive used to maintain freshness and texture. Fine for healthy people, but people with chronic kidney disease are advised to limit added phosphates.
Wheat Starch
A common thickener and binder that is safe for most people. Note that it is a wheat-derived ingredient in some formulations and is relevant to gluten-sensitive consumers.
Vitamin E (Mixed Tocopherols)
E306A natural antioxidant used to preserve freshness in place of synthetic preservatives such as BHT. It is a favorable choice.
Calcium Carbonate
E170Added as a calcium fortificant and is well tolerated and safe.
Iron (Reduced Iron)
Fortification supports iron intake. It is safe at these levels, though the iron is less bioavailable than heme iron. Keep cereal away from young children unsupervised, as iron overdose is dangerous.
Vitamins and Minerals (Zinc, B Vitamins, Vitamin C, Folic Acid, Vitamin D)
Fortification improves the nutrient profile and helps prevent common deficiencies. There are no safety concerns at the levels used.
Healthier alternatives
Minimally processed, no additives, and a higher fiber content per serving.
Find on AmazonWhole grains, nuts, and seeds with more fiber and healthy fats and no added fortification or phosphates.
Find on AmazonLower pesticide exposure with organic farming, and gluten-free options suit celiacs.
Find on AmazonCheerios was originally launched in 1941 as 'Cheerioats' and was renamed in 1945 after a dispute with Quaker Oats over the 'oats' trademark.